Storyteller.
Business Diviner.
Digital Marketing Specialist.
Social Media Manager.

Content is Core Values

As modern business diviners and creators, marketers struggle with moral questions every day. Well, this marketer does. I believe we thrive best when we honour our own core values.

Constantly chasing content, many of us default to the easy: observing of ‘world days’ of interest to our community or to the general public. From stat holidays to days that honour social values, this technique can give your manager a sigh of relief ’cause, honestly, there’s a special day for everything and every day is special.

There’s a trap though – and one that sits in the realm of authenticity to cause. If we arbitrarily support events just because a day has been set aside to do so, what are we saying about what matters to our business? Does that matter to our audience? Could it affect the integrity of our community?

You bet it does.

Our audience is listening. If you exist in a space that affects a particular issue, remember they are looking to your for guidance and leadership. If they see you support any given cause out of the blue just because somebody decides is World Snail Day, it affects their understanding of your core integrity as an organization. And businesses that are dependent on their gorgeous followers could seriously be affected by a lack of faith.

And this goes treble for serious issues. Are you talking about issues in your business on a regular basis? Have you taken up a cause of equity for women, for example? If not, remember that you might be seen as fakey and predatory when suddenly taking up these causes for just one day. And never mention them again. Death. Just death.

What to do?

Take a look at the issues that you are already talking about. Think about the causes or issues that matter to you as a person and align with your business’ core values. These conversations are hard. They define the moral basis for your business and for you as a person.

Then it’s easy: do a quick google search to see if a day, week, or month is dedicated to the observance of the lived reality of folks being honoured or the cause being remembered. Put that on your social calendar.

And don’t miss it. Your audience is listening.

This blog took me an hour and a half from spark of the idea to posting (including graphics). If you need solid, thoughtful content on the double let me know. Got a comment? Same. Bring it.

Thanks for reading! If you want to help me out, go ahead and click on an ad on this page. It makes me an incremental amount of money which will encourage me to continue. 

Jacqui Burke is a storyteller who writes and who also directs theatre. Jacqui has been telling stories for almost all her life (if you count the bedtime stories when her child was wee).

Jacqui is also very geeky and loves the puzzle of SEO. She offers SEO optimization and blogging services.

Contact her here for a free consult.

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Google Reviews

  • 5 star review  Jaybird Social Media provided excellent knowledge transfer when I needed some advice with online marketing. Jacqui evaluated the specific needs for my small artisan business and pointed me in the direction I need to be going. I felt like she understood my business and the whys and wherefores of social media and marketing and highly recommend Jaybird’s services.

    thumb Lynn Wyminga
    February 11, 2015
  • 5 star review  Good

    thumb Chas Ellis
    February 11, 2020
  • 5 star review  I approached Jacqui to design a campaign website for me as I seek re-election as a Trustee for the TDSB. From our first meeting, I knew I had made the right choice. Jacqui had done her research and came equipped with a variety of suggestions to enhance my campaign both with the website and other aspects of the process. During the design of the website, my campaign team and I suggested changes long after Jacqui had done the initial layout. I delayed the date for going live on several occasions. No problem! She responded to all suggestions positively and made them work, no matter how far-fetched. Her rates were reasonable and very much worth the money spent. I have already linked Jacqui up with another candidate and will continue to recommend Jaybird Social Media in the future. Jerry Chadwick

    thumb Jerry Chadwick
    February 11, 2015
  • 5 star review  Music TORONTO has enjoyed working with Jacqui and Jaybird Social Media. Her professionalism and quick turnaround time make it a pleasure to work with her on projects like app development and movie screen ads!

    thumb Heather Lacey
    February 11, 2016
  • 5 star review  Jacqui’s skills as a graphic artist, a web designed and social media expert are solid. I use her for press releases, for social media campaigns, for graphic design and web design and I have nothing but good things to say. I can highly recommend her to you for your part or full time business. And please pay close attention to the need for your site to be mobile friendly, as once Jacqui made the adjustment to my site the number of unique (first time) visitors to those who became serious prospects for my service nearly doubled!

    thumb Eskimo Pete
    February 11, 2019
  • 5 star review  Jaybird Social Media is an excellent resource for social media needs. Jacqui is incredibly knowledgeable and skilled and won’t just tell you what needs to be done but demonstrate clearly through her work the benefits of what needs to be done. She walked us through exactly what is important, why a business should do certain things in social media, and the results one can expect from specific actions. When you’re looking to get your business online and make yourself visible, it’s important to pick somebody who you can trust. After all, every business is your own pride and joy, and it’s important to know that your investments into your own business are worthwhile. Working with Jaybird Social Media was a joy and the results show. Thank you!

    thumb Purple Squirrels
    February 11, 2015
  • 5 star review  Whoa! If this is what Jacqui offers in a free one hour consult, I can’t imagine the riches of her paid service. Jacqui shared so much of her knowledge in that small space of time, most of which was applicable and relevant. Thanks so much Jacqui.

    thumb P3 Midwifery
    February 11, 2019
  • 5 star review  Jacqui and Jaybird Social Media have be awesome to work with and instrumental in the successful orchestration of our social media campaign. They have made a huge difference. I highly recommend them.

    thumb Gregory Neely
    February 11, 2016

Examples of Work

some social feeds i work on
for others

some recent creative and copy I worked on

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