A long time ago, I used to be a Stage Manager. Stage Managers have so much to do in a given evening that it is impossible to do it all. You learn to be judicious with your time and energy or nothing gets done well.
I have worked in social media, now, for seven or eight years and I brought to social media that idea of precious time and I want you to know that I operate under the following precept.
DO WHAT GETS YOU CLIENTS. THAT IS ALL.
With the following proviso: Social Media is the slow boat to China.
The ROI on social media is easy to track and easy to understand. Absolutely quantifiable. We need no Don Drapers to guess and guess. We need to post reasonable, interesting, and, hopefully, quirky or funny or compelling to make the post viral. But we just need to post. Watch what happens and keep doing what works. So, so, so simple. Clients come more slowly but — if you hone your posts and learn what people like, you will grow your community. And bam! Clients. That’s attraction marketing.
We can show you how its done. We can do it for you under your guidance and control. We can do both.