Like so many SEO professionals, I have ignored my own site. I feel, though, that I should walk the walk. Forget the cobbler’s shoes; let’s see what the application of simple SEO principles, like on-page optimization, can do to the traffic to your site.
Assessing Content
If you’re like me, you have a lot I write about, and so I’ve been going through old blog posts, trying to optimize them for how search engines understand content. As a content writer, you’re serving two masters: 1) your customer who wants interesting, helpful content, and 2) search engines that need specific cues to assess your site properly. Certainly, GPT engines are changing everything, but they still get their information from search engine lookups. In a few years, this may change, but for now, keep on optimizing.
Run an analysis
My first task? Analyze my site to identify my problems. I used Ubersuggest as an SEO analysis tool. It’s user-friendly, easy, and very affordable.
As you can see, we have quite a few problems. From this simple run, I have decided to go through and write up all the meta-descriptions.
What is on-page optimization?
Is on-page optimization require a full rewrite?
On page optimization can be a simple process of rewriting just a few sentences to ensuring that your primary keywords are being used and ensuring that your meta description and alt texts are filled out. Use your plugin to help you do as much (or as little) as you need to do.
What is a meta-description?
What is a primary keyword?
A primary keyword is the main term or phrase that best represents the content’s focus, helping search engines understand and rank the page. For this blog, the primary keyword is “on0page optimization”.
How do I enter a meta-description?
In WordPress, your easiest method for ensuring your meta-description is updated is using an SEO plugin like Yoast SEO – which is the plugin I use.
Instal and activatte the plugin, then go to the post where you want to add the meta description. Scroll down to the plugin’s meta box, usually located beneath the content editor. You’ll find a field labeled “Meta Description” or similar, where you can enter your custom meta description, then save or update the page.
What do I write for a meta-description?
Does it work?
If you’re a Hamilton business looking for more, high quality traffic that converts, contact us. We can help you make sense of it all and/or do the work for you at reasonable rates.
